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Calling All Cars, Wal-Mart's Got a Sale: The old police motto, "To protect and serve," may soon be, "To protect and sell." Police departments in more than 20 states are experimenting with programs to plaster squad cars with commercial ads ? just like race cars.

 

Omaha City Councilman Gary Gernandt says a police cruiser could yield $26,000 in annual advertising revenue. The Nebraska city, looking for breathing room in its budget, is one of the largest towns considering cop ads.

 

"There'd obviously be restrictions," said advertising executive Ken Allison of Government Acquisitions. "We wouldn't allow ads for tobacco, alcohol, gambling."

 

Still, that leaves open a lot of possibilities: Your next speeding ticket might be brought to you by Dunkin' Donuts.

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